The first edition of the photography contest “Mi reforma con cerámica” has announced its winner; a jury made up of expert interior designers from the MiCasa magazine and Tile of Spain have awarde a price to Ana Nebot for her snapshot, where one can see a terrace with Alcalatén Cerámicas floor tiles on it.

She has opted for the Cedro model from the Woods XXI series, in a rectified 14.3 x 59cm format that can be used for both exteriors -as it constists of porcelain tile- and interiors.

Porcelain woods contribute to a warm atmosphere, not to mention its exceptional technical qualities, that it requires hardly any mantainace and that it has obviously got greater endurance than actual wood.

When we first started to develop our first model with these types of leaves, we noticed their great resemblance to the plants used to elaborate coffe. We investigated and found a name and a plant that match our model perfectly, it was Tanaman Kopi, the indonesian name for the coffe plant.

From there onwards, we took the coffe brought by Columbus from America and that has become popular due to the italian influence and comercial names as a base, we adjusted the colours and voilà, Ristretto, Arpeggio, Capuccino, Machiatto and Latte were born.

Cevisama

Cevisama is our home and we are always confident with our visitors’ answer. This year has been no different. The rest of the markets have turned out to be better than what we expected, just like with the national market, that has slowly, but gradually improved. We hope for a general and fast recovery from everyone.

Mosbuild

Mosbuild acted as a meter for the Russian and nearby countries’ recovery. The sensation and results have allowed us to stay calm and have faith in the near future. Homework was done in time and the grades have been good.

Coverings

Coverings was the most anticipated fair, due to the predictable recovery of the US market and the hugely awaited improvement Euro-Dollar exchange. Once again the homework has been well done and there has been a positive overall balance.

Overall, all 3 fairs have shown signs of the economical recovery, not as fast as the Spanish industry would have desired, but it will at least allow us to continue occupying the expected market instalments and to achieve our objectives.

The new Dacha series (33×33) reminds us of the floor used in the old Soviet Union in the entertainment centres that are still used nowadays.

This series consists of 3 different models which may look similar, but are different in conception, with a variation in the background tone and the type of wood displayed:

• Crimea
• Yalta
• Tbilisi

As allways, you can find this series technical details and photos of different sets on Flickr.

Through this renovation we keep compliying with the current regulations concerning the retail of our products in China and thus positioning our brand whithin the market thanks to our clients.

谢谢

Following our positioning program in the German market, we have signed a contract with Interseroh obeing the German normative for the recycling of packaging, quite an important topic in the environmental care and thus of our planet.
We are very happy to contribute trying to protect our environment.

We are proud to announce that since the 1st of March, Cerámicas Alcalatén has been recognised as the official provider for Eurobaustoff, a German group with nearly 1200 associates from different countries in Central Europe like Germany, Austria, Switzerland, Luxemburg, Belgium, Holland, Italy, France and the Check Republic.
With this, we have extended our distribution net in a quantitative but most of all qualitative way.
Thank you so much for your recognition.

Karlovy Vary takes its name from the Check city, known worldwide for its health resorts and hot springs.

Karlovy Vary (Karlsbad in German and Carlsbad in English) has a similar meaning in Check (Charles’ hot springs) and in German (Charles’ baths or health resort). Charles is Karel in Check and its genitive is Karlovy. The word var means boiling and vary is an archaic word for hot springs. In German, Karl means Charles and its genitive is Karls, while Bad means health resort. Thus the German name: Karlsbad.

• Karlovy: its name comes from the bronze coloured, petrified roses in the hot springs. The model is very similar.
• Rusalka: one of the 12 hot springs.
• Pupp: an allusion to the Grandhotel Health resort, for it reminds us of its grandiosidad.
• Lenka: in memorial of our colaborator Lenka.
• Smetana: takes its name for the Smetana Hotel and for the souce with the same name that reminds us of the colour of the piece.

Remember, all the characteristics of our series are available in Flickr.

Source: Wikipedia

Even though we have been working with the USA for over 20 years now, this will be our first time at Coverings, that has been considered the most important ceramic fair in the United States, where not only people from North America (USA and Canada), but also Central and South America visit.
In spite of the bad situation the global economy is in, this market, the first to suffer the problems, is acting as a stimulus for economy worldwide and that is why we are taking up again, with renewed interest, our position by introducing a whole new range of Natural Stone and using Inkjet technology, that is allowing us to create products “trully” natural in the finest eCollections style.
The fair will take place in April, from the 27th to the 29th. You will be able to follow it live through our web cam and throu pictures uploaded to Flickr.

This will be our first attendance to the most important fair in Russia dedicated to Construction materials, wich is also visited by the neighbouring lands. We will introduce our new range for white body as well as the new series for porcelanic floor tiles. We hope that all our clients pay a visit to us and that those who still aren’t, will be able to meet us and check out the quality of our products.
Russia is not an emerging market, but an allready consolidated market and with a great renown, where we would like to be present. We are betting on Russia.
The fair will take place from the 6th till the 9th of April. You will be able to follow it live through our web cam and through pictures uploaded to Flickr.