This year 2011 we have introduced many novelties. We have mainly completed our models by introducing decorative tiles that match each series as was needed for this years markets. That is why we would like to focus on each one of the series and introduce their improvements and highlight that many decorative tills will be sold per square meter:

Japan: the wall tiles come together with matching porcelanic pavement 33×33 for two of its models, Osaka and Kyoto, that cover the series’ chromatic necessity, thus not forcing clients to have stocks of three different models. Likewise, we have 2-tile decorative motives and cenefas that are perfect for their combination for this series and even with some others. They are three models with iridescent effects that play with the light. See the series at Flickr.

Ecléctica: we have incorporated bases, decorative motives and nets/mosaicas to the already existing wall tiles that can be combined with floor tiles such as the ones from the series: Cueros, Nymphas, Palya, etc. its consists of 5 models that present different effects depending on the incidence of light rays. See the series at Flickr.

Sequency: a completed series that includes rectified and uncertified wall tiles, matching decorative tiles, both rectified and uncertified, listelos, nets/mosaics as well as matching floor tiles. it consists of 8 very commercial and atemporal models. See the series at Flickr.

Board: new spectacular wall tiles that imitate wood, we are currently working on the matching floor tiles, though the series Wood XXI can be used swell. It consists of four models that achieved an amazing success in the last few fairs. See the series at Flickr.

Karlovy: showy wall tiles with different colour effects that vary depending on the incidence of light rays. The decorative tiles can be combined with the base tiles as well as cinemas with metallic effects. As for floor tiles one can use Cueros, Palya and Proyect. They are 5 spectacular models whose success is guaranteed. See the series at Flickr.

Pietra Wall Tile: the inkjet models Lux and Manich include decorative tiles, cenefas and listelos which can be combined with one another as well as matching floor tiles. There are two models so far, and a third one is on its way.

Pietra Floor Tile: the shine inkjet series that feigns the polished effect perfectly. A roseton that combines all severn colours to give this series the finishing touch, as well as the finishing price. there are 7 different models.

Grafito 2.0: porcelanic floor tiles that consist of a re-styling of the previous Grafito series, with a complete development in 30×30, 45×45 and 30×60 formats as well as a matching net/mosaic. There are four different models. See the series at Flickr.

Four Seasons: porcelanic floor tiles that imitate stone 33×33 and 45×45 with complementary formats 16×16, 5×5 net/mosaic. it consists of four models. See the series at Flickr.

Bellavista: porcelanic floor tiles that imitate stone 33×33 and 45×45 with complementary formats 16×16, 5×5 net/mosaic. it consists of four models.

Natural Stone: porcelanic floor tiles that imitate stone 33×33 and 45×45 with complementary formats 16×16, 5×5 net/mosaic. it consists of four models with matt, tumbled and shine versions. See the series at Flickr.

Rapa Nui: new porcelanic series 33×33 and 30×60 with matching decorative tiles and special pieces. There are two different models. See the series at Flickr.

Dacha: porcelanic floor tiles that imitate wood 33×33 and a finish similar to the flooring of the old russian country houses. there are three different models. See the series at Flickr.

Sinfonia: new porcelanic floor tiles in a 45×45 and 30×60 format that will substitute Cuarcitas, Cemento and Aceros. There are five different models. See the series at Flickr.

Zeus: new porcelanic floor tiles in 30×60 that go together with the Sinfonia series. there are three different models. See the series at Flickr.

Discover 2011 catalog

This improvement will consist of a codified access to a real-time order status; in other words, wether it is available, in the process, loading… It will also include stock availability for the export markets that work on weekends.

This application will be available 24 hours a day, 7 days a week. We are sure this will help improve information exchange between our company and our esteemed clients.

Cevisama

The Cevisama fair has been quite intense, with visits before, during and after the fair ended, certainly a positive outcome. This is due to two reasons, the opening of new markets for our products as well as the unexpected visit of many new international clients. It seems to be a great omen and transmits the feeling that something has begun to change.

On a personal basis, our expectations have been amply met and it seems that in general and in spite of the economic crisis, the ceramic sector has, overall, improved. Compared to other years there have been more visits and sales, which is encouraging for the Castellón province (specialized in the ceramic industry, were we are settled).

Coverings

This year, the USA hair has moved to Las Vegas; the west coast of California has welcomed the spanish representation with great weather.The ICEX organization has been perfect and we have come back home very pleased with the work done. Objectives have been met again and new doors have opened in these markets. As we have already mentioned it seems the reactivation has begun.

The project Rice Fields designed for Beijing’s Biennial on October 2010, has also been present in the
Transhitos exhibition during the recent Cevisama Fair.

Visitors had the oportunity to appreciate the magnificent work of the renowned architect José Ramón Tramoyeres, that included part of our products; it has, once again, been a great success and as such we are feeling very proud.

It is our believe that ideas that can’t be shared aren’t really useful. That is why, if you have noticed our web’s footer, you will see that all of our content is under the Creative Commons licence; But what does this mean?

Creative Commons vs. Copyright

Unlike copyright, wich prevents the use or modification of work without the authorization of the author. Creative Commons’ licences admit a certain degree of freedom, so that others can quote, play or create other projects from it. None of this requires previous permission from the author, since, by using a Creative Commons licence, he is agreeing to its use.

Therefore, if you like what you see in our web and wish to share it with others, you can do so, as long as you recognize our work and note that the photographs and material used come from our web page. However, don’t forget the design of our tiles does have Copyright.

If you want to know more about the Creative Commons licence, feel free to visit their official web page.

Another summer suffering the crisis is already behind us, one less summer in this uphill battle.

It has become rather dificult to cope day to day with the numerous drawbacks, that would otherwise seem normal, but that have now become like mountains; suppliers don´t meet expectations, banks are guarding themselves, governing parties don’t help, institutions not much, etc, etc, etc.

But don’t fret, together we can solve this, at least that is what countless e-mails constantly try to encourage us with, but what they don´t consider, is that we can not forget we are first, and foremost Spanish. What does this mean? It just means that we talk, we plan, we have infinite improvisation capacity, we work long hours, although not all of can count as productive… oh well, we have indeed many qualities, but regretably, acting is not one of them.

It is simple, but we don’t apply it. This August, Spain (as a whole) was out on vacation, yes, you have not misread it, on vacation, after all since everything has already gone bad, there is no more enthusiasm and no sales, we will go on vacation and let God decide the rest.

After all we have been through we still haven’t learnt that no one will come and make it all work out. Having said that, we should leave behind ous prosperous lifes where there were many sales and the business world came easy. Everyday, we need to give it our 200%, we need to look at Europe and learn from countries like Germany and acquire their drive to improve.

Summer or 2010 is already over, will we shine a new light upon 2011?

We are sure they will develop their proffesional skills to their fullest and that our clients will be able to notice this inmediately.

Welcome to our team!

According to the current law and continuing our certificate policy, we are proud to inform that we welcomed the Ucranian technitians from the Seprobukdtuba official laboratory this June, in order to obtain radioactivity and quality certificates (GOST) required for custom clearance and subsequent marketing of our products in Ucrania.

After a visit to our facilities and the corresponding product analisys in the laboratory, we have been awarded a certificate valid until August 2012.

Due to an increase in ceramic-press publications where our products have been selected for their design and quality; we have thought about notifying our clients, and thus have created a new section, “Alcalatén in the press“. This way, such information will be available for any comercial use.

We start off with recent russian publications, and we would like to thank Mrs. Margarita Popova from Soda-Media for the interest she showed for our products.

Visit our new section: Alcalatén in the press

The first edition of the photography contest “Mi reforma con cerámica” has announced its winner; a jury made up of expert interior designers from the MiCasa magazine and Tile of Spain have awarde a price to Ana Nebot for her snapshot, where one can see a terrace with Alcalatén Cerámicas floor tiles on it.

She has opted for the Cedro model from the Woods XXI series, in a rectified 14.3 x 59cm format that can be used for both exteriors -as it constists of porcelain tile- and interiors.

Porcelain woods contribute to a warm atmosphere, not to mention its exceptional technical qualities, that it requires hardly any mantainace and that it has obviously got greater endurance than actual wood.