Cevisama

The Cevisama fair has been quite intense, with visits before, during and after the fair ended, certainly a positive outcome. This is due to two reasons, the opening of new markets for our products as well as the unexpected visit of many new international clients. It seems to be a great omen and transmits the feeling that something has begun to change.

On a personal basis, our expectations have been amply met and it seems that in general and in spite of the economic crisis, the ceramic sector has, overall, improved. Compared to other years there have been more visits and sales, which is encouraging for the Castellón province (specialized in the ceramic industry, were we are settled).

Coverings

This year, the USA hair has moved to Las Vegas; the west coast of California has welcomed the spanish representation with great weather.The ICEX organization has been perfect and we have come back home very pleased with the work done. Objectives have been met again and new doors have opened in these markets. As we have already mentioned it seems the reactivation has begun.

The project Rice Fields designed for Beijing’s Biennial on October 2010, has also been present in the
Transhitos exhibition during the recent Cevisama Fair.

Visitors had the oportunity to appreciate the magnificent work of the renowned architect José Ramón Tramoyeres, that included part of our products; it has, once again, been a great success and as such we are feeling very proud.

Beijing’s Architecture biennial was were we, together with ASCER, were able to present the project RICE FIELD. It was carried out by the Valencian architect José Ramón Tramoyeres alongside the Chinese architect Feng Xu, thus bringing together two cultures and using ceramic as a means of fusing them together by using an element common in both cultures, rice. We are grateful to them for trusting us and using our products to create this project.

We stayed in Beijing for a few weeks supporting Tiles of Spain’s image, and were proud of, and thankful to these architecture professionals who selected us.

According to the current law and continuing our certificate policy, we are proud to inform that we welcomed the Ucranian technitians from the Seprobukdtuba official laboratory this June, in order to obtain radioactivity and quality certificates (GOST) required for custom clearance and subsequent marketing of our products in Ucrania.

After a visit to our facilities and the corresponding product analisys in the laboratory, we have been awarded a certificate valid until August 2012.

The first edition of the photography contest “Mi reforma con cerámica” has announced its winner; a jury made up of expert interior designers from the MiCasa magazine and Tile of Spain have awarde a price to Ana Nebot for her snapshot, where one can see a terrace with Alcalatén Cerámicas floor tiles on it.

She has opted for the Cedro model from the Woods XXI series, in a rectified 14.3 x 59cm format that can be used for both exteriors -as it constists of porcelain tile- and interiors.

Porcelain woods contribute to a warm atmosphere, not to mention its exceptional technical qualities, that it requires hardly any mantainace and that it has obviously got greater endurance than actual wood.

Cevisama

Cevisama is our home and we are always confident with our visitors’ answer. This year has been no different. The rest of the markets have turned out to be better than what we expected, just like with the national market, that has slowly, but gradually improved. We hope for a general and fast recovery from everyone.

Mosbuild

Mosbuild acted as a meter for the Russian and nearby countries’ recovery. The sensation and results have allowed us to stay calm and have faith in the near future. Homework was done in time and the grades have been good.

Coverings

Coverings was the most anticipated fair, due to the predictable recovery of the US market and the hugely awaited improvement Euro-Dollar exchange. Once again the homework has been well done and there has been a positive overall balance.

Overall, all 3 fairs have shown signs of the economical recovery, not as fast as the Spanish industry would have desired, but it will at least allow us to continue occupying the expected market instalments and to achieve our objectives.

Even though we have been working with the USA for over 20 years now, this will be our first time at Coverings, that has been considered the most important ceramic fair in the United States, where not only people from North America (USA and Canada), but also Central and South America visit.
In spite of the bad situation the global economy is in, this market, the first to suffer the problems, is acting as a stimulus for economy worldwide and that is why we are taking up again, with renewed interest, our position by introducing a whole new range of Natural Stone and using Inkjet technology, that is allowing us to create products “trully” natural in the finest eCollections style.
The fair will take place in April, from the 27th to the 29th. You will be able to follow it live through our web cam and throu pictures uploaded to Flickr.

This will be our first attendance to the most important fair in Russia dedicated to Construction materials, wich is also visited by the neighbouring lands. We will introduce our new range for white body as well as the new series for porcelanic floor tiles. We hope that all our clients pay a visit to us and that those who still aren’t, will be able to meet us and check out the quality of our products.
Russia is not an emerging market, but an allready consolidated market and with a great renown, where we would like to be present. We are betting on Russia.
The fair will take place from the 6th till the 9th of April. You will be able to follow it live through our web cam and through pictures uploaded to Flickr.

Speaking out of experience and as ceramic material manufacturers, we would like to stress the importance of this channel, that will act as a presscriptor of our products in a professional manner.

Architects, designers, interior designers and decorators… are all betting on ceramic tiles and incorporating it on a daily basis as a decorative element and not only for construction, thus giving it the importance it deserves.

Through this blog we intend to acknowledge that work and thank them for visiting us more and more at the fairs, not only Cevisama, in Valencia, but also in Acetech (Mumbai) as well as The Big 5 (Dubai)… were we have confirmed the interest they displayed for learning and developing their proyects with ceramic tiles.

We remind you Coverings and Mosbuild are comming up soon.

Thank you for wanting to get to know us.

The fair has already ended. In August we started preparing our new line for wall tiles and installing the new injection machine with all enthusiasm possible; they were work loaded months that required much effort to be ready for Cevisama, our point of reference for starting a new age in our company.
Now it has finished, we are able to have a positive balance that has benefited everyone, because we are opening doors and strengthening new markets. In addition, the acceptance of the new range of products has been great and we want to thank all of our clients for the attention they have paid to us and to those who have visited us in the fair.
This is helping us to continue through the same path and to encourage you to visit us in Mosbuild and Coverings, aswell as visiting our blog and reading our Newsleter. We are confident that new technologies are helping us get closer to our clients, distributors and subscribers and we remind you that as with Cevisama, you will be able to follow us through the webcam that we have prepared. In Valencia, the webcam phenomenon has been a real success because we have had many followers. Who knows, maybe we will need a 24h online channel.
In short, thanks to all of our collaborators and clients for your support and to all the Ceramicas Alcalaten team that has been working at their 200% to allow such a success.
Remember you can check out all the photos for the Valencia event in our Flickr.