Another summer suffering the crisis is already behind us, one less summer in this uphill battle.

It has become rather dificult to cope day to day with the numerous drawbacks, that would otherwise seem normal, but that have now become like mountains; suppliers don´t meet expectations, banks are guarding themselves, governing parties don’t help, institutions not much, etc, etc, etc.

But don’t fret, together we can solve this, at least that is what countless e-mails constantly try to encourage us with, but what they don´t consider, is that we can not forget we are first, and foremost Spanish. What does this mean? It just means that we talk, we plan, we have infinite improvisation capacity, we work long hours, although not all of can count as productive… oh well, we have indeed many qualities, but regretably, acting is not one of them.

It is simple, but we don’t apply it. This August, Spain (as a whole) was out on vacation, yes, you have not misread it, on vacation, after all since everything has already gone bad, there is no more enthusiasm and no sales, we will go on vacation and let God decide the rest.

After all we have been through we still haven’t learnt that no one will come and make it all work out. Having said that, we should leave behind ous prosperous lifes where there were many sales and the business world came easy. Everyday, we need to give it our 200%, we need to look at Europe and learn from countries like Germany and acquire their drive to improve.

Summer or 2010 is already over, will we shine a new light upon 2011?

Cevisama

Cevisama is our home and we are always confident with our visitors’ answer. This year has been no different. The rest of the markets have turned out to be better than what we expected, just like with the national market, that has slowly, but gradually improved. We hope for a general and fast recovery from everyone.

Mosbuild

Mosbuild acted as a meter for the Russian and nearby countries’ recovery. The sensation and results have allowed us to stay calm and have faith in the near future. Homework was done in time and the grades have been good.

Coverings

Coverings was the most anticipated fair, due to the predictable recovery of the US market and the hugely awaited improvement Euro-Dollar exchange. Once again the homework has been well done and there has been a positive overall balance.

Overall, all 3 fairs have shown signs of the economical recovery, not as fast as the Spanish industry would have desired, but it will at least allow us to continue occupying the expected market instalments and to achieve our objectives.