Another summer suffering the crisis is already behind us, one less summer in this uphill battle.

It has become rather dificult to cope day to day with the numerous drawbacks, that would otherwise seem normal, but that have now become like mountains; suppliers don´t meet expectations, banks are guarding themselves, governing parties don’t help, institutions not much, etc, etc, etc.

But don’t fret, together we can solve this, at least that is what countless e-mails constantly try to encourage us with, but what they don´t consider, is that we can not forget we are first, and foremost Spanish. What does this mean? It just means that we talk, we plan, we have infinite improvisation capacity, we work long hours, although not all of can count as productive… oh well, we have indeed many qualities, but regretably, acting is not one of them.

It is simple, but we don’t apply it. This August, Spain (as a whole) was out on vacation, yes, you have not misread it, on vacation, after all since everything has already gone bad, there is no more enthusiasm and no sales, we will go on vacation and let God decide the rest.

After all we have been through we still haven’t learnt that no one will come and make it all work out. Having said that, we should leave behind ous prosperous lifes where there were many sales and the business world came easy. Everyday, we need to give it our 200%, we need to look at Europe and learn from countries like Germany and acquire their drive to improve.

Summer or 2010 is already over, will we shine a new light upon 2011?